With the year already a third done, we are filled with wonder with what we have done. Going mainstream we already have achieved 8 DCP or Distinguished Club Program goals with still nearly eight months to go but 2 more goals to go. We have remained a hybrid club the last 15 months with nobody following suit. (We know why but that’s a subject for another day). We are regularly getting new members in an oversaturated market, thanks to the proper implementation of content marketing. It takes two years of intensive work to get content marketing going. In addition, we have a very active Facebook page and a not-so-active website with its own host and domain name. It is up to the rest of the clubs to follow suit, we can only lead and show the way. We have refused to pad membership and achievements and are reaping the rewards. Rewards spurred by patience and creativity. Creativity that comes out if one abhors padding membership and achievements. Cheating simply won’t bring out your creativity.
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